Assessing the Social Media Landscape in Sport: Evaluating the Present and Identifying Future Opportunities

This article introduces a special issue of the International Journal Sport Communication containing insightful commentaries by distinguished scholars in social media scholarship sports studies. By inviting 25 field, who contributed total 16 scholarly commentaries, benefits from their extensive knowledge interplay between and sport. The address current trends, critique methods, challenge theories, propose fresh approaches to understanding impact These offer unique perspectives, innovative methodologies, engaging writing that caters diverse readership. articles provide valuable critiques; shed light on critical issues, controversies, gaps knowledge; identify future directions for sport traverse. Importantly, perspectives presented this stimulate academic dialogue foster productive discussions within field